This project focused on continuous improvement rather than a one-time build, combining feature development, conversion optimization, and structured expansion. By introducing targeted pop-ups, improving product presentation, and creating location-specific landing pages, the website became more effective at converting visitors into leads and customers. The addition of a partnership page supported business growth while keeping the overall experience cohesive and easy to navigate. Ongoing management ensured that updates were implemented smoothly without disrupting performance or usability, resulting in a scalable, conversion-driven website aligned with the company’s long-term goals.